Design for the human mind.

Ioana Bitoiu Senior Product Designer
About

Shaping products
that truly make a difference

I'm a Senior Product Designer on a mission to build apps that truly make a difference. With 10+ years of experience, I've shaped products across DevOps, CyberSec, AI/ML, SaaS, Forecasting, Banking and EdTech — from industry giants to scrappy startups and NGOs.

Before UX, I focused on digital strategy — lead generation, CRO, A/B testing, analytics. I'm fascinated by the human mind, predictive processing and how cognitive science shapes our digital behaviors. Off-screen: biodiversity, adventure sports, photography, jazz.

  1. 01FinTech
  2. 02AI/ML
  3. 03CyberSec
  4. 04DevOps
  5. 05EdTech
  6. 06Banking
  7. 07Forecasting
  8. 08SaaS
Selected work

Featured Projects

Private · Access on request

Case studies upon request

Three in-depth case studies — Notification Center, Redesign and Zero to 1 — contain client-confidential material. Enter the password to view them.

  • 01Notification CenterSaaS
  • 02RedesignForecasting
  • 03Zero to 1AI / EdTech
Photography

Through
the Lens

For 15+ years I've photographed wildlife, landscapes and quiet human moments — from Carpathian bears and critically endangered lemurs to the volcanic heart of Gran Canaria and the frozen streets of Tallinn.

Let's build something
that makes a difference

ioanabitoiu07@gmail.com